Our client is a behavioural agency specialising in care & therapy for children with Autism Spectrum Disorder (ASD). With professionally certified therapists providing personalised care at home, they serve local communities with the purpose of making a difference in the lives of children & their families. They are based in the USA.
Challenges & Issues
- The client being a start-up had no digital presence.
- They had no presence on any of the social media platforms.
- They wanted to spread the word about their brand and its work digitally, without having any physical office location.
- They were interested in Organic and Paid Campaigns with lead management.
Our Solution & Work
- Our work began with the creation of an aesthetically pleasing and dynamic website.
- We launched their social media channels and optimised the same for maximum impact & reach.
- We write monthly blogs that help with spreading awareness & reach as well as SEO ranking on search engines.
- We launched their monthly newsletter to disseminate information to their audience.
- We run lead generation advertisements for them on different social platforms.
- Implemented Salesforce Sales management for them to capture each patient enquiry and a rigorous follow up.
- Integration of Salesforce maps to plan and capture real-time meeting locations of their business development managers with doctors in different counties.
- Salesforce Reporting and Data analytics were implemented to understand business lead sources, campaign ROI, activities of Sales managers and the progress made in each region.